media+literacy+assignment

=**//With a partner, complete the following exercise. Record your responses in a shared Google Doc that you also share with me when you create it.//** = =**I. __Study the genre/media and its conventions__** = Partners analyze ad See the pull-down menu here, for some examples of digital visual media. Specify your choice and describe the genre (its typical conventions, uses, contexts, and audiences).
 * A. Choose a visual commercial genre/medium **

**B.** **Find one example from this genre/medium ** Link to or upload the example.

**C. Analyze the piece, considering its modal affordances**
 * By brainstorming a list of the limitations of what can be done in this medium by comparing it to other media (i.e., a photographic portrait cannot make an argument as can a written essay or a documentary), brainstorm what //can// be done in this medium.
 * Specify the piece's material, physical, and environmental @modal affordances.
 * Specify the social meaning that the producers are evoking (obviously you cannot discuss a specific instance of meaning-making that will vary from individual "reader" to individual "reader," but you can hypothesize what the producers were assuming about the context in which these media messages would be "consumed").
 * Assumed context of consumption of this particular non-print piece.
 * Assumed consumers (i.e., target audience) of this particular non-print piece.
 * Assumed/intended meaning of message of this particular non-print piece.

**D. Then analyze the piece (B), using** **NAMLE's Key Questions to Ask When Analyzing Media Messages**

**E. Reflect (each partner should write his or her own reflection; label entries in this section in order to make authorship evident)** How are you thinking differently about media messages now that you have worked through this exercise? What do you want to do as a result?

**II. **__** Based on your experience above, create a Media Literacy Assignment for students in a hypothetical secondary ELA classroom **__ Create an assignment that take students through the above and adds the below

On a separate Google doc, shared between partners and me, use some combination of steps A-E above (copy and rephrase, as you feel necessary for your intended audience)

To your assignment, add:
 * A step F that specifies what you want students to do or how you want them __to take action or share their insights__, based on their work.
 * A rubric or grading checklist that will evaluate student work.


 * Publish ** the above on the student wiki here.

Follow this protocol for organizing your submission (with links to the respective pages):

I. Analysis of medium, mode, affordances, and message (Link to your first Google Doc) II. Assignment (Link to your second Google Doc) Be sure to change the "Share" settings on these Google Docs at this stage, so all of your classmates will be able to view these documents.
 * Partners' Full Names: [TheGenreYouChose] Media Literacy Assignment **


 * Related resources**
 * Feel free to adapt an assignment or assignment parts from this useful resource.
 * <span style="background-color: #ffffff; color: #000000; font-family: arial,helvetica,sans-serif; font-size: 13px; text-align: -webkit-auto;">You may also want to consult this link of helpful list of media literacy resources.